Stone Basyx was renowned for the quality and selection of stones, however, needed a refresh to connect with design community and represent online their breadth of knowledge and variety offered in their showrooms. Kirschner Branding was commissioned to develop new strategy and build the team with Owen Perry to develop the new website, videos, displays and new product lines. They required a brand 'evolution' and website redesign that included both photography and video. We worked initially to bring their brand and online presence into line with modern aesthetics and technological standards of their offering.