The Brazilian consumers are changing their taste, looking for better and natural products. One market that hasn’t kept up with the change is fruit jam market, there was a gap for a product that was tasty, artesanal and natural. Where brands in Brazil try to copy each other with the “Traditional” english look and syrupy content, Martin’s Jam celebrates the simple pleasures of life like a fresh slice of bread with a natural and artesanal jam. Steve Scott was commissioned to create the illustration and brand that through a bold personality celebrated the simple life and the Brazilian atmosphere where fruits grow all year around. Martin’s Jam is a Kirschner Branding property.